Euphoria Is a Style Trendsetter—and Fast Fashion Brands Have Noticed

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Euphoria Is a Style Trendsetter—and Fast Fashion Brands Have Noticed

This where a subtitle can go, something that explains the article a little bit more. What is the subject and goal of the post.

Since the airing of season two, searches for “Euphoria” inspired fashion like “green slip dresses” and “black cut-out dresses” have skyrocketed. In fact, it’s become the most inspirational series for fashion searches across the internet and e-commerce sites.

The first season of the HBO series aired in 2019, but it’s the second season that’s really caused a stir among the style conscious. In the 48 hours following each episode airing, UK-based Love the Sales, a fashion sale aggregator, found demand surged for items featured.

Here are a few examples of the rise in demand after the following characters wore these show-stopping looks:

  • After Maddy wore the trend-sparking black cut out dress, there was an +890% increase in demand for “black cut-out dresses”.
  • Lexi, a character who is driving a little trend in twee, inspired a +395% in fashion demand for “plaid dresses”.
  • Cassie’s stunning pink outfit drove a +247% increase in fashion demand for “pink one pieces”. The actual swimsuit from the retailer Frankies Bikinis sold out “almost instantly” and quickly amassed a wait list into the hundreds, according to Cosmopolitan.

This hype has prompted many viewers to seek out the ultra fast fashion versions of these styles. And retailers have taken note, quickly turning around looks to meet demand. But, dropping cash on cheap fakes won’t satisfy what you’re looking for.

A less obvious lesson in “Euphoria”: defy the trends

If you’ve been paying attention to the fashion choices of this season, you’ll find that Heidi Bivens, the costume designer for the breakout series, has a keen eye for using styles to bring out certain emotions that don’t necessarily need to be said. An example of this is the hilarious and horrifying scene where Cassie literally embodies Oklahoma with her baby-blue chequered knot blouse, floral mini, and pouffed-up hair. Another is Maddy rummaging through a stranger’s closet while she’s babysitting.

In scenes like these, the series gets at something really important. In addition to touching upon hard-hitting issues like drug addiction and sexual abuse, “Euphoria” also subversively shows us how fashion plays into what we’re feeling and want to tell the world about ourselves.

Woman wearing a shiny dress
Photo credit
A woman wearing an outfit in front of a red backdrop
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin facilisis semper sed vitae. Porttitor vitae id odio felis imperdiet augue ultricies. Egestas vitae amet risus phasellus quis non. Adipiscing non orci morbi imperdiet aliquet. Faucibus ac a dapibus semper suscipit pellentesque consectetur nunc lectus. Consectetur ullamcorper proin vulputate tortor nunc, velit. Facilisi volutpat elementum, ornare phasellus mattis porta urna varius. Volutpat iaculis auctor ullamcorper congue nisl mi. Risus elit aliquet urna accumsan felis tempor lorem amet turpis. Gravida nunc varius feugiat etiam enim in vulputate urna. Sit ultrices diam nibh sit faucibus. Duis mauris auctor ultricies fermentum, vel lectus porta cursus interdum.

Tincidunt semper volutpat hac vitae. Proin aliquet neque sapien, eu proin ac quis cras tincidunt. Diam malesuada et arcu in suscipit. Diam cursus cursus neque pharetra nulla blandit arcu ut. Auctor massa lorem pulvinar est. A eget pellentesque at purus tincidunt sollicitudin nullam phasellus. Neque lacus velit nec in sem nisi turpis. Netus diam etiam fermentum mi iaculis turpis maecenas lobortis odio. Elit adipiscing etiam quis etiam. Sem euismod nisi at orci sed in. Quis sollicitudin rhoncus ornare porta nec nulla. Pretium metus tortor molestie at eu id integer sed pellentesque. Pretium tincidunt turpis sit sed semper porttitor arcu. Eu luctus lectus vel ut vel. Quis ultrices odio purus ut sed etiam sed urna.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sodales pharetra rhoncus cursus aliquam massa a malesuada.

Woman standing by the ocean during sunset, holding a neon green fabric
Image Credit: Jane Smith

Keyla's bio will go here

Euphoria Is a Style Trendsetter—and Fast Fashion Brands Have Noticed

Euphoria Is a Style Trendsetter—and Fast Fashion Brands Have Noticed

This where a subtitle can go, something that explains the article a little bit more. What is the subject and goal of the post.

Since the airing of season two, searches for “Euphoria” inspired fashion like “green slip dresses” and “black cut-out dresses” have skyrocketed. In fact, it’s become the most inspirational series for fashion searches across the internet and e-commerce sites.

The first season of the HBO series aired in 2019, but it’s the second season that’s really caused a stir among the style conscious. In the 48 hours following each episode airing, UK-based Love the Sales, a fashion sale aggregator, found demand surged for items featured.

Here are a few examples of the rise in demand after the following characters wore these show-stopping looks:

  • After Maddy wore the trend-sparking black cut out dress, there was an +890% increase in demand for “black cut-out dresses”.
  • Lexi, a character who is driving a little trend in twee, inspired a +395% in fashion demand for “plaid dresses”.
  • Cassie’s stunning pink outfit drove a +247% increase in fashion demand for “pink one pieces”. The actual swimsuit from the retailer Frankies Bikinis sold out “almost instantly” and quickly amassed a wait list into the hundreds, according to Cosmopolitan.

This hype has prompted many viewers to seek out the ultra fast fashion versions of these styles. And retailers have taken note, quickly turning around looks to meet demand. But, dropping cash on cheap fakes won’t satisfy what you’re looking for.

A less obvious lesson in “Euphoria”: defy the trends

If you’ve been paying attention to the fashion choices of this season, you’ll find that Heidi Bivens, the costume designer for the breakout series, has a keen eye for using styles to bring out certain emotions that don’t necessarily need to be said. An example of this is the hilarious and horrifying scene where Cassie literally embodies Oklahoma with her baby-blue chequered knot blouse, floral mini, and pouffed-up hair. Another is Maddy rummaging through a stranger’s closet while she’s babysitting.

In scenes like these, the series gets at something really important. In addition to touching upon hard-hitting issues like drug addiction and sexual abuse, “Euphoria” also subversively shows us how fashion plays into what we’re feeling and want to tell the world about ourselves.

Woman wearing a shiny dress
Photo credit
A woman wearing an outfit in front of a red backdrop
Photo credit

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin facilisis semper sed vitae. Porttitor vitae id odio felis imperdiet augue ultricies. Egestas vitae amet risus phasellus quis non. Adipiscing non orci morbi imperdiet aliquet. Faucibus ac a dapibus semper suscipit pellentesque consectetur nunc lectus. Consectetur ullamcorper proin vulputate tortor nunc, velit. Facilisi volutpat elementum, ornare phasellus mattis porta urna varius. Volutpat iaculis auctor ullamcorper congue nisl mi. Risus elit aliquet urna accumsan felis tempor lorem amet turpis. Gravida nunc varius feugiat etiam enim in vulputate urna. Sit ultrices diam nibh sit faucibus. Duis mauris auctor ultricies fermentum, vel lectus porta cursus interdum.

Tincidunt semper volutpat hac vitae. Proin aliquet neque sapien, eu proin ac quis cras tincidunt. Diam malesuada et arcu in suscipit. Diam cursus cursus neque pharetra nulla blandit arcu ut. Auctor massa lorem pulvinar est. A eget pellentesque at purus tincidunt sollicitudin nullam phasellus. Neque lacus velit nec in sem nisi turpis. Netus diam etiam fermentum mi iaculis turpis maecenas lobortis odio. Elit adipiscing etiam quis etiam. Sem euismod nisi at orci sed in. Quis sollicitudin rhoncus ornare porta nec nulla. Pretium metus tortor molestie at eu id integer sed pellentesque. Pretium tincidunt turpis sit sed semper porttitor arcu. Eu luctus lectus vel ut vel. Quis ultrices odio purus ut sed etiam sed urna.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sodales pharetra rhoncus cursus aliquam massa a malesuada.

Woman standing by the ocean during sunset, holding a neon green fabric
Image Credit: Jane Smith

Keyla's bio will go here